A S'more is a traditional campfire treat, popular in the United States, and consists of a roasted marshmallow and a layer of chocolate sandwiched between two pieces of graham cracker. S'more appears to be a contraction of the phrase "some more". The origin of this tasty snack is credited to the entrepreneur, Alec Barnum, however the first published version of the recipe can be found in a book of recipes published by the Campfire Marshmallow company in the early 1920s where it was called a "Graham Cracker Sandwich." The text indicates that the treat was already popular with both Boy Scouts and Girl Scouts. In 1927, a recipe for "Some-Mores" was published in Tramping and Trailing with the Girl Scouts, and reports that scouts from as early as 1925 describe them. A 1956 recipe uses the exact name, S'Mores, and lists the ingredients as "a sandwich of two graham crackers, toasted marshmallow and 1/2 chocolate bar".
In 1968 Clarice Nelms provided the following recipe: Place a square of milk chocolate on a graham cracker. Toast a marshmallow and put on top of the chocolate, then a second graham cracker on top of the toasted marshmallow and squeeze and you will want "s'more". Still earlier references exist, such as the camp recipes section in the 1963 Outing Activities and Winter Sports Guide stating "By now, readers who watch their weight are probably rising in protest since none of these recipes could conceivably be called low calorie. But after all, camping trips are supposed to be fun. Why not relax, enjoy yourself, and have s'more?" The 1958 publication, Intramural and Recreational Sports for High School and College makes reference to Marshmallow toasts and S'more hike, as does its related predecessor, Intramural and Recreational Sports for Men and Women, published in 1949.
- August 10th is National S'mores Day
- The Hershey Company makes more than 373 million HERSHEY’S Milk Chocolate bars a year. That’s enough to make 746 million S’mores!
- HONEY MAID Graham Crackers were introduced in 1925 and are the leading brand of Graham Crackers in the U.S.
- Americans buy around 90 million pounds of marshmallows every year.
- August 30th is National Toasted Marshmallow Day
Today, National S'mores Day is celebrated annually on August 10. I’m still not entirely sure who comes up with these days, but I will say that this is one we are more than happy to celebrate. With crispy graham crackers, gooey marshmallows and melty chocolate, what is there not to love about a s’more?
August 30th is National Toasted Marshmallow Day, although Summer Camp kids love roasting their own marshmallows, it usually takes an adult’s (camp counselor's) patience to do it just right. Marshmallow perfection can be defined as a completely gooey interior encased in a lightly bronzed shell. Achieving this is nothing short of a delicate art: If you try to rush things by sticking the marshmallow directly into the fire and igniting it, all you’ll have is a charred mess. If you leave it near the fire too long, or tilt it at the wrong angle, you risk having it slide right off into red ember oblivion!